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    The Olympic Movement: Still not getting it

    6 years ago

    The corporate world has been adapting to technology, re-developing engagement with customers and using the new tools and platforms available to make buying/selling/servicing more interactive, open and human. The International Olympic Committee…

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    Image provided under Creative Commons Licensing. http://www.flickr.com/photos/deanmeyers/5431378023/

    6 years ago

    And this is why no one can find good social media help

    God bless the dear girl in her mid 20s, who recently wrote an article entitled “Why Every Social Media Manager Should Be Under 25”. Ridiculous, and probably encouraged by nextgen Journal to fuel a debate at the expense of her future career. Someone under 25 growing up with social media doesn’t have a better inkling because […]

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    The world needs social media training

    6 years ago

    Every other week we see an athlete, politician, celebrity, employee or even regular punter subject themselves to humiliation and damage of their reputation by social media. Role Person Damage Athlete Gold Coast…

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    6 years ago

    The State of Social Business: The Airline Industry 2012

    Further to our series on Social Business, we’ve conducted a landscape review on the Airline Industry. Our review included a cross section of 24 airlines with a large proportion coming from the Asia Pacific region. The full report includes: In depth analysis of each airline’s social media scope across a bevy of platforms including Facebook, […]

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    From slacktivist to activist and where Kony 2012 went wrong

    6 years ago

    The first phase of Kony 2012 was a huge success. The second phase of the Kony 2012 campaign was a failure. Invisible Children, the organisation behind the cause, had an initial objective to generate awareness of…

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    Branded content

    11 years ago

    Branded content is an ill conceived marketing strategy

    Branded content for comedy/entertainment purposes is a tricky topic. Largely because it is most often an ad masquerading as “content” and the perpetuation of the myth that people love “engaging” with multitudes of content.

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    same same

    11 years ago

    Social Media’s expiry date

    In the peer pressure, “what are my competitors doing” world we live in, we’re saturated with Facebook brand pages which do three things repetitively. (Read More →)

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    Photograph by James Cridland CC by-SA

    12 years ago

    “People power” in social is fleeting and with little impact

    Behaviours in social media flash mobs are predictable and have no long term impact on sales. Alan Jones saga is a case in point.
    (Read More →)

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    12 years ago

    Report on the State of Social Business in the Airline Industry 2012

    In depth analysis of each airline’s social media scope across a bevy of platforms including Facebook, Twitter, YouTube, Pinterest, Instagram, Tumblr, Flickr, LinkedIn, Blogs and Mobile Apps.

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