Tag Archive: strategy

Social Business in the Year of the Snake

by

This week heralded the arrival of the Chinese Year of the Snake, which is expected to create many changes and challenges – from climatic to political – in 2013.
What does the Year of the Snake look like from a social business perspective?

Branded content is an ill conceived marketing strategy

by

Branded content for comedy/entertainment purposes is a tricky topic. Largely because it is most often an ad masquerading as “content” and the perpetuation of the myth that people love “engaging” with multitudes of content.

The real Channel 9 Olympic fail

by

Looking just at the ratings numbers (and aside from the financial loss), Channel 9 believes it wrapped up its free-to-air coverage of the Olympics in great form. But this viewpoint somewhat contradicts the… Continue reading

How Gen Y Want to Learn

by

How would you create your ideal learning experience for work-related learning? What would it look like, where would you be? Who would you be with? How long would it last for? Would you… Continue reading

Using SharePoint as a Strategic IT Capability

by

There are two great new posts from Dachis Group colleagues Dion Hinchcliffe and Lee Bryant that are worth reading together: Dion identifies three key concerns for IT when preparing for social business as… Continue reading

Designing Social Workplaces

by

Writing on the ebizQ site, my Dachis Group colleague, Dion Hinchcliffe, asks what do social business approach offer for enterprise collaboration? In answering this question, Dion highlights three important and overlapping patterns that… Continue reading

My Presentation at Intranets2011

by

My presentation from Intranets2011 is now available on slideshare: Intranets may not be naturally social, but the people who use them and organisations where they exist certainly are. How do we go about… Continue reading

Finally, no more cookie cutter online communities

by

I first became seriously involved in online communities while working at a professional services firm in the early 2000s – our total sum of knowledge about running ‘discussion databases’ fitted easily into about… Continue reading

Why you should add social computing to your IT strategy

by

I’m not sure if this is a trend yet, but I’ve had a couple of client enquiries recently, but not about social computing or social media explicitly – instead they want help with… Continue reading