Facebook is changing – is your company’s page ready?
The major changes that will influence your brand page is the Timeline:
- Storytelling: the Timeline now places a heavy emphasis on the art of storytelling. Take a look at your page – what story are you telling about your brand?
- Tabs: no longer appear on the left-hand side of your page. Take a look, they’re under your brand banner now – you need to think about how you want these to appear.
- “Pinning”: brands can now “pin” certain posts or content and designate them as a featured news item for 7 days – making sure they are prominently displayed.
- Banner image: While the “cover photo” acts as a brand’s social media billboard – but there are rules to abide by, are you aware of the limitations?
The Timeline changes have essentially leveled the field by allowing organizations to refine their image and reveal a more human and approachable side – however, without careful planning and content your brand page may not be ready for these changes.
RedBull Timeline – the perfect example
RedBull Timeline has been identified as an exemplar for the use of the new changes – take a look at this article to understand how they have leveraged the power of the Timeline.
Note: The RedBull Facebook page has been produced and managed by our colleagues at Archrival | Dachis Group since day 1 – demonstrating the value of a cohesive strategy to using Facebook as valuable brand marketing approach.
Four Must-Do Updates for your Facebook page
Slideshare: We’ve prepared this quick guide for you to review your Facebook page – can you answer all the questions?
Need more help or advice?
Dachis Group are the largest group of Facebook Preferred Developers in the world – we can review your brand page, offer advice or help you re-design your story.
Send an email to: firstname.lastname@example.org with a link to your Facebook page and your questions and we’ll get straight back to you. Or call +61 2 8218 2128 if you’d like to talk to someone.