The Count Down Continues: New Community Management Tools in Facebook
Now you need to think about three other important changes that come from the brand page redesign:
- Why there is now less incentive to prevent fans from posting to your brand Timeline;
- The New Facebook pre-moderation options; and
- How fans are now able to send brands Messages (like Facebook Messages between friends).
In his post about these changes on the Dachis Group blog, Bryan Stratton points out that:
With all of these modifications to the way brands and fans now interact on Facebook, Facebook has set brands up for even greater success. However, it’s up to brands’ community managers to understand all of these new tools fully and be aware of the potential advantages and pitfalls of each of them.
For more detail on these changes, see Bryan’s post.