The State of Social Business in Australia 2012

To help provide some local context to the social business stories explored in the new Social Business by Design book, Dion Hinchcliffe and I have written a paper looking at the State of Social Business in Australia for 2012.

The paper includes:

  • Data points for Social Business in Australia;
  • Real-World stories of Australian companies using Social Business to improve outcomes; and
  • Our conclusions on how Social Business is getting traction in Australia.

You can read and download the full paper from SlideShare:

We’ve recorded a short video posted to YouTube that also provides an overview of the themes from the paper.