The State of Social Business: The Airline Industry 2012

Further to our series on Social Business, we’ve conducted a landscape review on the Airline Industry.

Our review included a cross section of 24 airlines with a large proportion coming from the Asia Pacific region.

The full report includes:

  • In depth analysis of each airline’s social media scope across a bevy of platforms including Facebook, Twitter, YouTube, Pinterest, Instagram, Tumblr, Flickr, LinkedIn, Blogs and Mobile Apps;
  • Charts and analysis on the trends with each platform and
  • An overview of where the industry is, how consumers are responding and where the industry should be going.

You can read and download the Whitepaper from SlideShare:

The full 480 page report is available for purchase from the Ripple Effect Group (formally Headshift):

This report covers the following airlines:

  • Air New Zealand
  • Air Phil Express
  • AirAsia
  • Cathay Pacific
  • Cebu Pacific
  • China Eastern
  • China Southern
  • Delta Airlines
  • Emirates
  • Etihad Airways
  • Jetstar
  • KLM
  • Malaysia Air
  • Philippine Airlines
  • Qantas
  • Scoot
  • Singapore Airlines
  • Southwest Airlines
  • Thai Airways
  • Tiger Airways
  • United Airlines
  • Virgin America
  • Virgin Atlantic
  • Virgin Australia