Report on the State of Social Business in the Airline Industry 2012

Our review included a cross section of 24 airlines with a large proportion coming from the Asia Pacific region.

The full report includes:

  • In depth analysis of each airline’s social media scope across a bevy of platforms including Facebook, Twitter, YouTube, Pinterest, Instagram, Tumblr, Flickr, LinkedIn, Blogs and Mobile Apps;
  • Charts and analysis on the trends with each platform and
  • An overview of where the industry is, how consumers are responding and where the industry should be going.

You can read and download the Whitepaper from SlideShare.

The full 480 page report is available for purchase from Ripple Effect Group (formally Headshift):

report cover reg

This report covers the following airlines:
  • Air New Zealand
  • Air Phil Express
  • AirAsia
  • Cathay Pacific
  • Cebu Pacific
  • China Eastern
  • China Southern
  • Delta Airlines
  • Emirates
  • Etihad Airways
  • Jetstar
  • KLM
  • Malaysia Air
  • Philippine Airlines
  • Qantas
  • Scoot
  • Singapore Airlines
  • Southwest Airlines
  • Thai Airways
  • Tiger Airways
  • United Airlines
  • Virgin America
  • Virgin Atlantic
  • Virgin Australia