Australian Gifts and Homewares Association

The Australian Gifts & Homewares Association (AGHA) represents an industry valued at over A$20 billion, across a membership of over 3,000 businesses that provide a diverse range of products to Australian households.

AGHA engaged Ripple Effect (formerly Headshift) to evaluate what they needed to do to become a more socially optimised business. Prompted by their external engagement across social media channels, AGHA were looking for a social business strategy to leverage opportunities to more effectively engage with their membership and promote events and other services provided to members.

Our discovery approach for developing the strategy incorporated key stakeholder workshops with AGHA staff and members, site visits with members (completed by AGHA), development of member personas, a social media industry landscape audit, benchmarking analysis, and stakeholder and user journey mapping. The results from these research activities, workshop outputs, and a business review provided insights that formed the basis of our recommendations for a social business strategy specific to AGHA’s needs.

The next phase of the project converted the strategy into practical actions related to technology, people, process and content. Our role was to accelerate AGAH’s capability to implement the strategy in a way that matched their resources and business goals.