Featured on CMSWire: Helping Employees with Targeted Content


CMWWire’s editor, Siobhan Fagan, posed the following discussion point:

To mitigate the information chaos, companies have turned to targeted content delivery, which presents relevant information for an employee’s context. While evidence of this tactic can be seen in the targeted messages marketers deliver to customers, the practice isn’t as evident behind the firewall. In theory it’s possible, but in practice? It’s a different story.

The Question: How close are companies to delivering targeted, contextually relevant content to their employees? What needs to occur to make it happen?

Read my reply to this discussion point on CMSWire.