About us

Since early 2008, as Headshift, we aimed to shift leading business minds to new ways of thinking about the opportunities social technologies presented. That was our purpose.

In our earlier days we saw ourselves as pioneers and leaders in the rapidly evolving social economy and its potential impact on business.

Now we know that businesses have shifted, acknowledging that the digital economy is here to stay. What remains is how to benefit from it and the untapped potential ripple effects.

To acknowledge these effects we changed our name in 2012 to focus on converting that potential into reality.

We are now the Ripple Effect Group, Asia Pacific.

As digital workplace designers, we will continue to strategically guide companies towards a digital advantage – that is the ripple effect!

Our Team

Anne Bartlett-Bragg – Managing Director, Asia Pacific

Stephen Bartlett-Bragg – Executive Director, Asia Pacific

Simon Litchfield – Chief Technology Officer, Asia Pacific

David Leek – Senior Consulting Director Airlines – Asia Pacific

Jakkii Musgrave –  Senior Consultant, Asia Pacific

Joel Gralton – Web Allrounder, Asia Pacific

Emilio Simbillo – Social Media Manager, Asia Pacific

Zain Kapadia – Social Media Consultant, Asia Pacific

Natalie Hardwicke – Consultant, Asia Pacific

Nicole White – Social Business Associate, Asia Pacific

Jodie Miners – Social Business Associate, Asia Pacific

Christoph Schmaltz – Social Business Associate, Asia Pacific

Anne Bartlett-Bragg Managing Director Asia Pacific

Collaboration is not a spectator sport.

Anne specialises in the creation of innovative communication and learning networks with enterprise social technologies.

Her designs have been award winners: MentorNet was a finalist in the Forrester Groundswell awards in 2008 and won the LearnX Asia Pacific 2010 Best Mentoring Program. Her design for the Institute of Executive Coaching’s learning communities won the LearnX Asia Pacific 2010 award for Best use of Social Learning Tools.

She is a founding member of the Digital Disruption Research Group at Sydney University Business School and a recognised thought leader and keynote speaker at conferences, both in Australia and internationally, appearing in the APAC Top 10 eLearning Movers & Shakers since 2014. Her papers are published in several textbooks and international journals. In addition, Anne is a sought after reviewer of academic journals that specialise in enterprise social and communication technologies.

She uses her research into the communication aspects of social technologies to provide an informed back drop to understanding how people are using new tools and changing traditional models of communication and business. She constantly challenges organisations to reframe their models of communication, service design, workforce and customer engagement.

Anne’s qualifications include a PhD which explored the experiences of developing social networks through self-publishing technologies such as blogs; a MEd (Adult Ed), UTS; BEd (Adult Ed), UTS; Dip HRM, Monash University; Dip e-Learning, UTS; Cert IV TAA. She is also a Fellow with the Australian Institute of Training & Development.

Anne has worked with Institute of Executive Coaching & Leadership, Royal Australasian College of Physicians, Government 2.0 Taskforce, CSC Australia, Sydney Water, Queensland Rail, Telstra, Victorian Deaf Education Institute, National Judicial College of Australia, Australian Business Women’s Network, Creative Holidays, Philippine Airlines and IAG.


Stephen Bartlett-Bragg Executive Director Asia Pacific

People are the centre of socially optimised businesses, not the technologies.

Stephen has extensive commercial business experience having worked for both Qantas and British Airways in Australia and Europe. He was responsible for all sales and marketing activities for British Airways in Spain, Portugal, Gibraltar and Morocco, before returning to Australia to head up Qantas business development activities.

In 2001 he co-founded and built a global technology business, EB2 International, that he sold to Sabre Inc in Dallas eight years later. That proprietary technology is now being used by major airlines around the world.

Stephen’s current ventures, an internet technology and services business in the Philippines, and Ripple Effect that is now expanding into SE Asia, keeps him firmly focused on the rapidly growing social economy.

Stephen has worked with Cathay Pacific, American Airlines, Australian Department of Defence, Australian Department of Foreign Affairs & Trade, Ansett, Wunderman, Saatchi & Saatchi, Air Baltic, TAP Air Portugal, SN Brussels Airlines, Aero Mexico, EDS, Gulf Air, S7 Airlines, AeroSvit, Jetset.


Simon Litchfield – Chief Technology Officer

Simon brings extensive technical experience to our projects through partnership with Litchfield Digital, a small team of some of the best software engineers and digital designers. Simon has nearly 20 years experience in the field, and has co-founded and CTO’d a number of well-known internet businesses, including Totaltravel.com (acquired by Yahoo7), WeAreHunted.com (acquired by Twitter), and Coastalwatch.comFlipdog.com (acquired by Monster International NYC).


David is our Asia based Principal Consultant with broad experience with companies like Qantas Airways, AOL Time Warner, NTT/AOL in Japan, Kaplan Education Australia, St John Ambulance Australia.

He has been responsible for commercial automation/distribution solutions and systems for global corporations, electronic and physical distribution of information and products along with the development of high performing customer service and operations environments. David has extensive experience in doing business throughout Asia and Australia. 



Governance is not about saying no; it’s about empowering the yes.

Jakkii is an experienced intranet and community management specialist. Her focus is in helping organisations connect people within, across and outside the business using their new and existing social and collaborative technologies, tools and platforms. She believes solid governance is a key piece of the social collaboration puzzle that deserves more ongoing attention that it’s often granted.

Her professional experience includes the NSW Department of Premier & Cabinet and Australian financial services icon, AMP. Working with the Socialtext platform at the Department of Premier & Cabinet she was responsible for the adoption, education, engagement, and integration of their social collaboration tools. At AMP, Jakkii worked across the business providing community management, training, and technical support for their award winning SharePoint and Sitrion-based social intranet. Prior to joining AMP, Jakkii worked as a community manager in Canada and Australia, managing external customer and fan communities.

A technology startup enthusiast, Jakkii has worked with a number of startups both in Australia and overseas providing community management, social media and consulting services. Her current extra-curricular project is a community based around the idea of the gift economy – a project Jakkii and the team hope will help make the world a slightly better place.




Joel is well versed in the IT and Tech-based spectrum. He has been highly involved with Website Development and Computer Programming since high school.

Before starting work with Ripple Effect Group, Joel worked with private clients to develop websites and documentation. Joel also spent some time in the retail environment as a Sales Associate with Optus. This furnished Joel with invaluable skills in customer and client interaction as well as in meeting the needs and providing technical support to a diverse range of customers.

Joel holds a Certificate 4 in Website design and Computer programming as well as a Diploma in Website Development. He spends his free time working on developing his own game. Although he probably would have finished it by now, if there weren’t so many other great games to distract him!

Emilio Simbillo – Social Media Manager, Asia Pacific

Emilio Simbillo our Social Media Manager and the Social Media Lead for Tourism Philippines Australia and New Zealand. Emilio has focused on social media and digital marketing in the last three years, with a combined marketing, communications and PR experience of over a decade in Australia covering digital and traditional channels gained from both agency and client side.

Before joining Ripple Effect, Emilio held a stint as the Community Manager at the Sydney branch of leading word-of-mouth (WOM) marketing agency 1000heads, where he managed the social media presences of Optus Business and BUPA Australia. He was also Senior Account Manager of an agency of Ogilvy & Mather Sydney, where he managed integrated marketing campaigns for Australia’s leading corporates among them the Commonwealth Bank, Holden, Australia Post, Disney, Telstra and Lebara. Emilio possesses strong copywriting, project/ campaign management and research skills, and has extensive marketing, communication and PR training, as well as media and industry contacts. He completed a postgraduate degree in Communication and Media at the University of Sydney.

Zain Kapadia – Social Media Consultant, Asia Pacific


Natalie Hardwicke – Consultant & PhD Candidate, Asia Pacific

Natalie Hardwicke is an experienced communication professional who has specialised in internal communication and employee engagement best practice on digital channels. She has held strategic communications and employee engagement positions across state, federal and local government sectors including APRA, ATO and NBN. Natalie has also worked as a freelance communication consultant, writer and editor for various private sector business groups. 

As part of her consultancy work, Natalie has authored two book chapters with Webtrends – Microsoft’s preferred analytics vendor. Natalie’s chapters focused on employee engagement, user adoption, and ‘the psychology of SharePoint’. These chapters were launched at Microsoft Ignite in Chicago (2015) and the European SharePoint conference in Spain (2014).

In 2015 Natalie completed her Masters of Publishing and Communications from the University of Melbourne. Her thesis topic explored the question ‘how is the enterprise social networking platform Yammer evolving the theory and practice of internal communication within the workplace?’ Natalie also holds a Bachelor of Communication (Honours) and a Bachelor of Science in Psychology from the University of Canberra, as well as certifications in editing and project management. 

Natalie is the 2016 recipient of the Ripple Effect Group, Asia Pacific and The University of Sydney Business School PhD Research Scholarship. Natalie is interested in researching the impact enterprise social networking platforms have on business processes and other information systems.

Whoopi & Sansa, Digital Well-Being Consultants, Sydney.


Nicole White Social Business Associate Asia Pacific

Work together, learn together.

Nicole has spent the last six years specialising in online instructional design within the corporate environment. She believes that the path to more meaningful online learning experiences lies in the social interactions between colleagues – irrespective of location.

Nicole’s approach involves integrating traditional asynchronous online learning – which can be quite isolating on its own, with online social elements to create a more authentic learning experience.

Nicole has a Bachelor of Psychology from UWS, and is a whisker away from completing her Master of Arts (eLearning) at UTS. She has worked with a diverse range of corporate organisations including; Digital Chameleon, IBM, Sanofi, Bankwest, Wesfarmers, Rio Tinto, PWCS, Toyota, ANZ, St. George Bank, RBA, Allianz – and more!

Jodie Miners Social Business Associate Asia Pacific

Translating tech talk for business.

Jodie looks at the ‘big picture’ of social businesses and enables organisations to get the most out of their systems.

Her speciality is in collaborating between the user and other technical experts.

Starting with an overview of the business, Jodie analyses systems and software, identifies existing problems, and streamlines inefficient processes. She uses some of the best business management tools available and works one-on-one with her clients to document, understand and use the systems she has tailored to their business.

For over 25 years Jodie’s collaborative approach has increased productivity and profitability for many small to medium-sized businesses around Australia. From creating user-friendly websites to integrating databases and incorporating new business management platforms, Jodie is passionate about finding user-friendly solutions to common business issues.

Christoph Schmaltz Social Business Associate Asia Pacific

To be social on the outside, you need to be social on the inside.

Christoph is a business oriented and creative individual with a background in knowledge management and employee collaboration. He is founder and director of thinknext – a next-generation management consultancy based in Europe.

He works closely with business leaders to assess the potential of social and mobile technology across their entire organisation or particular departments. Christoph drives business and technology innovation by researching, identifying, piloting and implementing the right solutions. To ensure sustainable success, he champions a user-centric change management approach that focuses on people, processes and technology. He is passionately about what he does.

He studied International Information Management in Germany, which allowed him to combine his passion for intercultural communication, knowledge management and human-computer interaction.

Christoph has worked with PwC, Reynolds Porter Chamberlain LLP, Vodafone, Bertelsmann Foundation, Coca-Cola, Grant Thornton, Freshfields Bruckhaus Deringer LLP, Orrick, Herrington & Sutcliffe LLP, Allianz SE.

Interested in working with us?

See our recruitment page.