Learning from the ASX200 Public Company Social Media Snapshot 2013
The 2013 snapshot revealed that while ASX companies have remained present in social media for marketing purposes, they are still not encompassing the full potential of the social spectrum.
BRR Media and Ripple Effect Group are combining their joint expertise to help leading companies use social media more effectively to achieve the full potential from engaging with their target audiences.
We have developed packages to assist companies to identify their social potential and realise the benefits. These packages are equally applicable for public or private companies and consider current market applicability and the rise of video as a preferred access point for information.
Corporate governance of social media assets is critical for all businesses given the immediacy and reach of a socially connected world and Guidance Note 8. This package aims to identify and prepare your company to pro-actively manage public comment in relation to your company information and corporate image.
Increasingly people are searching for information, in multiple formats and across varying devices. Companies that leverage this rapidly growing market expectation will gain a market advantage. This package aims to identify and formulate content requirements to best service your company and audience needs across sectors.
Social media monitoring
The Australian Securities Exchange Guidance Note 8 went into effect in May and requires listed companies to identify and monitor investor blogs, chat sites and other social media sites. Understanding and managing social media can appear daunting. We offer a range of social media monitoring services from a complete outsourced model through to designing the right in-house solution/structure for your business. Services can include for example, how to identify and manage opportunities, potential issues, leads, and promotions and training your team to optimise social media for your company.
Competitive landscape review
The ASX200 social media snapshot revealed interesting insights for the ASX200, but what about in comparison to your industry? This package is ideal for companies wanting to benchmark their position in the market and how to integrate social channels. Our landscape review packages offer insights to your sector revealing valuable and relevant information for your business.
Working with BRR Media and Ripple Effect Group
Ripple Effect Group’s mantra is Be Smart. Get Social. Do Business. We cut through the social media hype and focus on meaningful actions to encourage interaction and achieve business objectives.
Through each of our five service pillars we help create social businesses!
Our collaboration with BRR Media gives your social strategy full capability across the communications spectrum from marketing to company updates, enabling better audience targeting and more effective messaging.
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