Earlier this month Facebook announced some major changes including Timeline For Brands and Reach Generator, Premium, and Offers.

The major changes that will influence your brand page is the Timeline:

  • Storytelling: the Timeline now places a heavy emphasis on the art of storytelling. Take a look at your page – what story are you telling about your brand?
  • Tabs: no longer appear on the left-hand side of your page. Take a look, they’re under your brand banner now  – you need to think about how you want these to appear.
  • “Pinning”: brands can now “pin” certain posts or content and designate them as a featured news item for 7 days – making sure they are prominently displayed.
  • Banner image: While the “cover photo” acts as a brand’s social media billboard – but there are rules to abide by, are you aware of the limitations?

The Timeline changes have essentially leveled the field by allowing organizations to refine their image and reveal a more human and approachable side – however, without careful planning and content your brand page may not be ready for these changes.

RedBull Timeline – the perfect example

RedBull Timeline has been identified as an exemplar for the use of the new changes – take a look at this article to understand how they have leveraged the power of the Timeline.

Note: The RedBull Facebook page has been produced and managed by our colleagues at Archrival | Dachis Group since day 1 – demonstrating the value of a cohesive strategy to using Facebook as valuable brand marketing approach.

Four Must-Do Updates for your Facebook page

Slideshare: We’ve prepared this quick guide for you to review your Facebook page – can you answer all the questions?

Are you ready for 30th March?

Need more help or advice?

Dachis Group are the largest group of Facebook Preferred Developers in the world – we can review your brand page, offer advice or help you re-design your story.

Send an email to: facebook.help@headshift.com.au with a link to your Facebook page and your questions and we’ll get straight back to you. Or call +61 2 8218 2128 if you’d like to talk to someone.


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