We are excited to share with you the agenda for our Social Business Summit in Sydney. This event brings together practitioners, thought leaders, and industry experts across three different continents for an incredible event focusing on Social Business Design.

Event details

Date: Wednesday, March 2nd
Time: 8.30am – 6.30pm
Venue: The Mint, 10 Macquarie St, Sydney

Attendance is by invitation only – please register for an invitation.

8.30am Registration and Coffee

9am Summit Welcome

Opening remarks from Anne Bartlett-Bragg, Managing Director – Asia Pacific, Headshift | Dachis Group.

9.10am Peter Kim: Social Business Design – A Global Vision
Managing Director,
Dachis Group North America

Peter will provide both context and vision about social business design:

  • What is social business design?
  • Why does this concept matter?
  • How can companies get started?

Spiced with examples and experiences, Peter’s presentation will be the focal point of reference throughout the Summit.

About Peter Kim

Peter Kim is recognized as a leading thinker and analyst on social business, which he discusses on his blog, Being Peter Kim. Peter has been quoted in the press by media outlets including CNN, CNBC, NPR, The New York Times, and The Wall Street Journal.

Peter was previously an analyst at Forrester Research, focusing on the intersection of social technology and marketing strategy while winning awards for best research and top keynote. Earlier at PUMA AG, he managed international marketing operations, e-commerce, and digital marketing. In this role, he grew US revenue by 8x and opened online stores in Europe, built the firm’s internal advertising agency, and created the process for worldwide collaboration.

9.45am Martin Stewart-Weekes: 
The Resilient State: Smarter, Connected
Director Asia Pacific, Internet Business Solutions Group
Cisco Systems

Martin brings a diverse range of perspectives to the Summit and will focus his presentation on:

  • Why is government interested in social innovation?
  • How does connection make social innovation more effective?
  • What does all of that have to do with the “resilient state”?

About Martin Stewart-Weeks

Martin Stewart-Weeks has over 20 years’ experience in organizational management and consulting in the corporate and public sectors and with a wide range of not-for-profit organizations.

10.15am Liz Savage
Group Executive, Commercial, 
Virgin Blue

As Group Executive Commercial with Virgin Blue Airlines Group, Ms. Savage is responsible for revenue and network management, sales, marketing and brand management across all four airlines including Virgin Blue, V Australia, Pacific Blue and Polynesian Blue.

10.45am Morning Tea

11.15am Kevin Tate: Putting Facebook to work effectively.
VP Business Development, 
Step Change | Dachis Group

As social engagement is one of the core pillars of social business design, we would be remiss not to discuss Facebook. Kevin will share his extensive work in this field through his presentation:

  • Facebook’s ongoing evolution as an “attention landscape”
  • The symbiotic relationship between media & experiences in Facebook
  • How to create social momentum in Facebook – what works, what doesn’t
  • Meaningful metrics for Facebook presence and programs
  • Where Facebook is headed – what’s on the horizon for 2011

About Kevin Tate

Kevin founded StepChange in 2006 after 11 years in online measurement, e-commerce and software development. Today, StepChange | Dachis Group is one of the foremost social media marketing and application development firms, with a team of social experience designers and developers in Portland, OR. StepChange was also one of the first companies to be named a Facebook Preferred Developer, and has delivered more than 250 social media project and programs for over 100 brands such as Nestle, Clorox, Disney, Williams-Sonoma and Target.

11.50am Joshua Scribner
Social Computing Advocate, BlueIQ, IBM Software Group

Josh Scribner champions the adoption of collaborative technology within IBM. Blending IT and Corporate Communications, his work carves a path through many of the social software endeavors of IBM: from the early days of Jams, podcasts, humor and innovation sites, through virtual worlds and C-level walled gardens, and into identity management, Calendaring2.0 and Social Business. Josh’s projects have appeared in The New York Times and Wired Magazine. As a member of the IBM BlueIQ, he currently teaches around the company and advises on technology adoption.

12.20pm Lunch

Enjoy lunch with us in the historic grounds of our venue – a perfect opportunity to reflect and discuss.

1.30pm Anne Bartlett-Bragg : ReThinking the Learning Organisation
Managing Director, Asia Pacific, 
Headshift | Dachis Group

Anne specializes in the creation of innovative communication networks and learning environments with social media. Her designs are award winners: MentorNet – the first national mentoring program for young women entrepreneurs in 2007, was a finalist in the Forrester Groundswell awards in 2008 and won the LearnX Asia Pacific 2010 eLearning & Training award for Best Mentoring Program. Her design for the Institute of Executive Coaching’s learning communities won the LearnX Asia Pacific 2010 eLearning & Training award for Best use of Social Learning Tools.

1.50pm Dion Hinchcliffe: High Impact Social Business – Stories and New Perspectives
Senior Vice-President
, Dachis Group

Dion’s presentation will look at who is moving the needle and expanding the notion of how important social business can (and should) be to the bottom line of all organisations.

About Dion Hinchcliffe

Dion Hinchcliffe is an internationally recognized business strategist and enterprise architect with an extensive track record of building enterprise-class solutions with clients in the Fortune 500, federal government, and Internet startup community. Dion helps lead the industry by evolving the thinking for next-generation businesses in various social media including ZDNet’s influential Enterprise Web 2.0 Blog and the Web 2.0 Blog. He is extensively published in leading industry periodicals and journals including the Microsoft Architecture Journal, AjaxWorld Magazine, SOA/Web Services Journal, and is currently Editor-in-Chief of Social Computing Journal.

2.25pm Cai Kajer: Collaboration by Design
Partner, Optimice

Cai has deep experience in Business Relationships, Knowledge and Information Management, Collaboration and Organizational and Value Network Analysis. For the past 12 years has worked in both internal and client-facing roles. He has consulted extensively to organizations in both public and private sector, as well as presented conferences in Australia and abroad. Cai was previously a Principal Consultant with Computer Sciences Corporation (CSC), General Manager (ANZ) for Implementation Management Associates and is a founding partner in Optimice.

2.55pm Dave Gray: The Connected Company
XPlane | Dachis Group
Co-Author of “Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers”

Dave Gray is the Founder of XPLANE, the visual thinking company, and a Partner in the Dachis Group, a social business consultancy. Dave’s time is spent researching, sketching and writing on innovation, design, systems thinking, and creativity in business, as well as speaking, coaching and delivering workshops to educators, corporate clients and the public.

His latest book, Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers details more than 80 tools and techniques used by the world’s leading innovators.
He is also a founding member of VizThink, an international community of Visual Thinkers.

3.30pm Afternoon Tea

4pm Janelle Amet
Learning & Development Manager, 

Janelle Amet has held a variety of professional development, organizational change and management roles within the IT industry. Her passion for teamwork and informal learning has evolved into a strong focus on social media tools /social software strategies that foster knowledge sharing, collaboration and community building within her own work/life and her global team. Currently the Learning & Development manager with IBM Australia she has seen first hand how 2.0 can connect and enable employees in a globally integrated enterprise.

4.30pm Didier Elzinga: Culture as a competitive advantage in modern organisations
Founder & CEO
, Culture Amp

At the core of a social business is not the technology, it’s their people! Learn from Didier how culture and software are inextricably linked:

  • What we can learn from software development
  • The idea of a “lean” culture
  • Creating a “heartbeat” in your organisation

About Didier Elzinga

Prior to Culture Amp, Didier Elzinga spent 14 years in film visual effects at world leading visual effects company Rising Sun Pictures (RSP) as a developer, artist, supervisor and finally 5 years as CEO. He is a co-founder of visual software company Rising Sun Research (RSR) [awarded Anthill Cool Company of the Year 2007] and Non Executive Director for RSP, Slingsby Theatre Company, Brink Productions and The Atlassian Foundation. He speaks regularly on innovation, creativity and entrepreneurship. He is also on the Board of Tourism Australia.

5pm Summit Close

Closing remarks from Anne Bartlett-Bragg, Managing Director – Asia Pacific, Headshift | Dachis Group.

5.30pm – 6.30pm Networking Drinks

Summit guests are invited to stay for networking drinks in the central courtyard at The Mint.

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