Did you know, 23% of Australian consumers [PDF] would rather give up TV than their smartphone?

Produced by Ark Group, this one day workshop will show you what the marketing benefits of launching a smartphone app are, and what you need to do to ensure that your app is a success.

During the day you will gain:

  • An insight into what we mean by ‘mobile business’ and its impact on business practices
  • An understanding of the social dynamics enabled by the mobile environment
  • Internal and external use cases for mobile apps in companies
  • Thoughts on the integration of mobile apps into key processes and the
  • transformations these can bring to the company
  • Views on how to manage the strategic introduction and KPIs of mobile apps

When: 4th July, 2012

Where: Rydges Melbourne, Australia.

For more information about this workshop and to register, visit the Ark Group Website.


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