Friday Faves is our weekly blog series highlighting a few select pieces from the REG team’s reading lists. You can catch up on past Friday Faves on the archive

The State of Community Management 2020

infographic with some statistics from the state of community management report

Jakkii says: The Community Roundtable recently released this year’s report into the State of Community Management (SoCM) for 2020. The report is based on a wide-reaching survey of community professionals across the globe, and captures insights from those working in both internal (employee-facing) and external (customer-facing) communities.

This year’s three key findings are:

  • Advanced Communities Create Generative Value
    Advanced communities generate outsized returns and return more value to each set of stakeholders than is invested. As these communities age, costs decline and returns increase, creating a self-propelling and generative business model.
  • External Communities Elevate the Customer Experience
    External communities deliver value throughout the customer experience. External communities improve customer value by providing access to other customers, increasing trust, delivering solutions, and generating new ideas. External communities empower customers and contribute positive brand impact, all while improving profitability.
  • Internal Communities Reveal Untapped Potential
    Internal communities have vast potential to transform organizations by changing how employees work and learn. The most successful Internal Communities deliver complex business objectives like culture change, communications, brand awareness, and productivity. However, tantalizing indications of potential with Internal Communities are squandered by underinvesting in community management, even though there is more invested per member than in External Communities.

These stand somewhat in contrast to the key findings from 2019, which were:

  • Communities Propel Engagement
  • Communities Transform Organizations
  • Community Leadership is Unevenly Distributed

The SoCM report is one we look forward to every year, and it’s been fascinating to see the changes as community management itself has grown and matured as a profession and as a practice. For more insight into the report you might like to listen to this conversation with Rachel Hoppe, co-founder of The Community Roundtable, and, of course, you can read the report itself (linked below).

Community management is a critical aspect of the digital workplace in which we encourage all our clients to invest. Every organisation is looking for the employees to be as effective as possible and for their digital workplace be as successful as it can be, and having strong community management will help you deliver on these goals. If this is an area you’re unsure about or need more help with, please get in touch to discuss how we can help.

Readhttps://communityroundtable.com/what-we-do/research/the-state-of-community-management/the-state-of-community-management-2020/

Remote, but not forgotten: Eight ways to build a brilliant online workspace

Jakkii says: This article is a month old now so you may have already come across it, but if not, it’s a worthwhile read. In the piece, Venessa Paech, senior community consultant, sets out eight ways to be thoughtful and intentional in the design of your online workspaces, or digital workplace. She covers stating your purpose and expectations, working out loud, rituals, asynchronous communications, zones, including everyone’s uniqueness, and patience. There are a lot of great tips in there, but the below quote stands out the most for me:

Don’t mistake these reactions for attitude or apathy. Work with your people to understand how they can be comfortable communicating online, and accommodate them wherever you can. Look out for things getting lost in translation. A culture of transparency can help by making respect and compassion the social norm.

It’s so important for us to approach one another with empathy and a desire to understand, rather than to assume the worst about the motivations of people or the reasons behind their behaviour. We do not all think the same, and we certainly don’t all have the same strengths and weaknesses – especially if we’ve built a robust and diverse team that bring a lot of different things to the table! If something’s not working, endeavour to find out why and how you can work together to make it better.

I’d love to hear your thoughts on what’s working well – or not – in your digital workplace! Drop me a line in the comments or on social media (or via email!).

Readhttps://www.smartcompany.com.au/people-human-resources/remote-work/build-online-workspace/

5 cognitive biases in data science – and how to avoid them

Jakkii says: We’ve talked about bias in our Friday Faves many times before, but with the world’s attention focused on racism and racial bias over the past couple of weeks, now is a good time to think again about how we can spot and challenge bias whenever we can. The five cognitive biases in this article are:

  • Survivorship bias
  • Sunk cost fallacy
  • False causality
  • Availability bias
  • Confirmation bias

You may or may not be familiar with each of these, but even if you are familiar, it’s well worth a refresher and a reminder of what bias can look like – and how we can avoid it.

Readhttps://thenextweb.com/syndication/2020/05/26/5-cognitive-biases-in-data-science-and-how-to-avoid-them/

Around the house

 

Unless you live in New Zealand, at least a partial lockdown is probably still in place where you live, so I’ve got a few more things for you to do at home this week for all the time you’re still spending at home during the slow transition to reopening – whatever that looks like in the socially distanced world!

Friday Funnies

Cheaters never prosper from r/funny

Misinformation Friday Five

COVID-19 Friday Five

Work Friday Five

Tech Friday Five

Social Media Friday Five

Sydney Business Insights – The Future This Week Podcast

This week: protests, free speech and the responsibilities of social media platforms. Sandra Peter (Sydney Business Insights) and Kai Riemer (Digital Disruption Research Group) meet once a week to put their own spin on news that is impacting the future of business in The Future, This Week.

The stories this week

02:04 – Facebook chooses not to regulate online content

Other stories we bring up

Global #BlackLivesMatter protests across the UK, Germany, Italy, New Zealand, Canada, and more

Former Facebook employees condemn CEO Mark Zuckerberg for his refusal to take action against posts from President Trump

33 former Facebook employees’ open letter in The New York Times

Zuckerberg defends hands-off approach to Trump’s posts on Facebook

Facebook workers virtual walkout over CEO Mark Zuckerberg for his refusal to take action against posts from President Trump

The Twitter Trump repost experiment by @SuspendThePres

Twitter marks two of Trump’s tweets as “potentially misleading” appending a message to combat misinformation and disputed or unverified claims

Snapchat stops promoting Trump’s account due to “racial violence”

Spotify, Apple Music, YouTube, and Amazon come out in support of #BlackoutTuesday

Black squares with hashtags meant to support #BlackLivesMatter overtake activist hashtags

30%-49% of people tweeting about the protests might be bots at any given time

Our previous conversation around free speech and political advertising on social media platform on The Future, This week in November 2019

K-pop fans are flooding extremist hashtags

Listenhttps://sbi.sydney.edu.au/protests-platforms-and-free-speech-on-the-future-this-week/


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