Over on the original Headshift blog, Tim Duckett writes:

That’s a question I was asked a few days ago by a client.  It’s a fair question, too – there’s no point in building features into systems unless they provide some benefit, so why would you want to spend time and effort doing this?   And for that matter, what exactly IS an API?

I’ve had this experience too and while we often focus on the front end of social software, some stakeholders in a project also need to understand the value and importance of this kind of back end plumbing for social computing.

Read the rest of Tim’s post to find out why…

…and let me know if you have any other social computing 101 questions you would like to see us cover here.

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