The social media era has arrived and organisations are looking for ways to grapple with the many implications to their business. Companies are increasingly seeing the benefit and need to approach social media activities with integrated external and internal efforts. Professionals can no longer rely on point solutions and isolated activities — no brand, department, or employee is an island in the social landscape. Today, firms can learn from the lessons of early adopters and craft a solid plan for success that includes formulating a winning strategy, applying appropriate game-time tactics, and measuring for meaningful return on investment.

This session provides a cohesive and readily approachable introduction to social business that is immediately actionable by executives, line managers, and workers.

Participants at this session will learn:

  • What social business is and why it matters
  • The key tenets to social business success
  • Strategy and tactics to apply your own situation

When: 9am-12pm, Thursday 17th May, 2012

Who should attend: This workshop will be relevant to people working in different management roles, including sales & marketing, customer service, HR and operations.

Where: Headshift Asia Pacific, East Sydney.

Cost: $275 (excl. GST) per person (includes a signed copy of the book).

Tea, coffee and light refreshments will be provided.

To book this workshop, please use our online registration and payment page here. Please note, that places are strictly limited.

Also see Dion’s other workshop, The Consumerisation of IT.

About Dion

Dion Hinchcliffe is an internationally recognised business strategist, enterprise architect, and keynote speaker. He is widely regarded as one of the most influential figures in social business, Enterprise 2.0, and enterprise IT. Dion understands the importance of applying these changes to businesses and implementing them to achieve success.

Dion currently works with the leadership teams of Fortune 500 and Global 2000 firms to devise strategies to help them adapt their organisations to the challenges and opportunities of the 21st century. He is a regular keynote speaker on the topics of Web 2.0, SOA, and Enterprise 2.0 and has presented or keynoted at Web 2.0 Expo, CeBIT, Business Integration Forum, Interop, JavaOne, SOA Web Services Edge, Enterprise 2.0 Conference, Office 2.0, and many other major business and software conferences. He is extensively published in leading industry periodicals and journals, including the Microsoft Architecture Journal, AjaxWorld Magazine, and SOA/Web Services Journal, and is currently Contributing Editor to the Social Business Journal.


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