CMSWire

CMWWire’s editor, Siobhan Fagan, posed the following discussion point:

To mitigate the information chaos, companies have turned to targeted content delivery, which presents relevant information for an employee’s context. While evidence of this tactic can be seen in the targeted messages marketers deliver to customers, the practice isn’t as evident behind the firewall. In theory it’s possible, but in practice? It’s a different story.

The Question: How close are companies to delivering targeted, contextually relevant content to their employees? What needs to occur to make it happen?

Read my reply to this discussion point on CMSWire.


Leave a Reply

Your email address will not be published.

You may also like

4 months ago

REG on the Community Signal Podcast

Source: Community Signal Podcast Last week I had the privilege of joining Patrick O’Keefe on his podcast, Community Signal, to…

Read more

4 months ago

Workplace by Facebook – let’s integrate

At Facebook’s F8 Conference, Facebook announced a number of significant integrations for its enterprise social network offering, Workplace. The integrations fit…

Read more

5 months ago

Friday Faves – What We’re Reading This Week

Friday Faves is our weekly blog series highlighting a few select pieces from the REG team’s reading lists. You can catch…

Read more

6 months ago

Friday Faves – What We’re Reading This Week

Friday Faves is our weekly blog series highlighting a few select pieces from the REG team’s reading lists. You can catch…

Read more