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    Why should I follow or like you?

    6 years ago

    Even now, some organisations are still making their first tentative steps into online engagement with their customers using social media and through social networks. They are easy to spot – look for…

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    Turning Smartphone Apps into a Marketing Tool – Sydney, Tuesday 31st January

    12 years ago

    How do you create a success smartphone app? Here in Australia the use of mobile devices (including both smartphones and tablets) and the mobile Web is growing fast. But how do you…

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    Facebook is giving users means, motive, and opportunity. What are you going to do next?

    13 years ago

    It wasn’t that long ago I was presenting an introduction to social media and warned people that Facebook wasn’t something you could approach with a one off strategy for their organisation. Not…

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    Putting Facebook to Work Effectively: Lessons from Over 300 Campaigns

    13 years ago

    We are now releasing video recordings from this year’s Social Business Summit (see recordings from Austin and Sydney over on the Collaboratory blog posted so far). One of my picks – for…

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