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    7 years ago

    The Social Media Advantage

    Considering the importance of personal relationships and reputation in professional service (at least in those areas yet to be automated), perhaps it should not surprise us that personal branding and relationship management is where the industry is being disrupted. What is the social media advantage?

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    12 years ago

    The next social media challenge for brands

    Personal branding isn’t new, but changes to social media platforms are creating expectations for individuals to build and maintain a personal brand online.

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