7 years ago
Facebook Wants to ‘Bring the World Closer Together’
Facebook’s got a brand new mission: online community.
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9 years ago
Introducing Wave-x, a new wave in online customer experience
Our new service helps Australian companies quickly create online customer communities that provide best in class experiences, authentic dialogue and lasting loyalty.
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12 years ago
Are your customers falling through a social customer service gap?
Social customer service often fails to live up to expectations. But with Australia and Asia home to a large number of active social network users, why are we still delivering a poor customer service experience online?
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12 years ago
Understanding and building social influence inside the enterprise
Why should you build a personal brand internally on an enterprise social network? Its all about influence, information flow, social support and career advancement.
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12 years ago
The next social media challenge for brands
Personal branding isn’t new, but changes to social media platforms are creating expectations for individuals to build and maintain a personal brand online.
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12 years ago
Branded content is an ill conceived marketing strategy
Branded content for comedy/entertainment purposes is a tricky topic. Largely because it is most often an ad masquerading as “content” and the perpetuation of the myth that people love “engaging” with multitudes of content.
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12 years ago
The Power of Personas
How can personas help to inform the design of your social media strategy or an enterprise social software solution?
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12 years ago
Are you neglecting your company’s LinkedIn presence?
WIth 60% of the working population in Australia using LinkedIn, quality not quantity may count when it comes to designing how to incorporate it into your organisation’s social strategy.
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12 years ago
Social Media’s expiry date
In the peer pressure, “what are my competitors doing” world we live in, we’re saturated with Facebook brand pages which do three things repetitively. (Read More →)
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12 years ago
“People power” in social is fleeting and with little impact
Behaviours in social media flash mobs are predictable and have no long term impact on sales. Alan Jones saga is a case in point.
(Read More →)