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    Photograph by James Cridland CC by-SA

    12 years ago

    “People power” in social is fleeting and with little impact

    Behaviours in social media flash mobs are predictable and have no long term impact on sales. Alan Jones saga is a case in point.
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    12 years ago

    Euan Semple: Mastering social business in the corporate world – 30th October

    Register now to hear Euan share practical tales about how this new world can work for real people in the real world in this special workshop + lunch on Tuesday 30th October. (Read More…)

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    12 years ago

    Technology Behind Business – Social Customer Service

    This week I was invited to discuss social customers service and dealing with negative comments on Sky News Australia’s Technology Behind Business – you can watch a recording of the segment.

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    12 years ago

    Social Landscape Review: The Airline Industry 2012

    A social landscape review analyses the current status across all social media channels – beyond simply looking at popular social networking sites such as Facebook, Twitter, and YouTube – beyond counting followers and likes – to determine how brands and customers are engaging with each, their motivations, nature of conversations and their specific context. The […]

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    Reviewing Your Social Media Landscape

    13 years ago

    The social media landscape consists of a diverse range of conversations across an ever growing array of platforms. Although many organisations now understand the value of ‘monitoring’ or ‘listening’ to these online…

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    The Role of Technology in Government

    13 years ago

    On Tuesday I presented at the IPAA NSW 2011 State Conference, looking at the role of technology (particularly, social media) in modern government (my slides). Presenting as part of panel along side…

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    Technologies we like to work with

    14 years ago

    Social business shouldn’t be technology driven, but at the same time it is important to work with the right social computing platforms. Ultimately it is about removing the constraints of old management…

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    Photos from our Social Media Breakfast

    15 years ago

    We enjoyed a great morning of discussion and conversation at our Social Media Breakfast last week, which was hosted by Marketing Elements at The Vault, at Fox Studios in Sydney. You can…

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    Social Media Breakfast on 29th July 2009 in Sydney

    15 years ago

    If you are reading this blog, I’m sure you are aware that social media is not an overnight fad – it is here to stay and it will no doubt evolve and…

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    The Impact of the Social Web on Corporate Reputations

    15 years ago

    In this McKinsey Quarterly article (free registration required), the authors look at the impact of two key factors changing what they call the ‘reputation environment’: “the influence of indirect stakeholders–such as NGOs,…

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